Our Approach

We began by conducting in-depth market research to identify gaps in the wellness industry. Drawing insights from this research, we conceptualized Subzero°, a brand that embodies tranquility and rejuvenation. Our design process focused on minimalist aesthetics, cool color palettes, and clean typography to reflect the brand's essence.

The Outcome

Subzero° emerged as a cohesive wellness brand that resonates with its target audience. The final deliverables included a comprehensive brand identity, product packaging, and a marketing strategy tailored for digital platforms. This project exemplifies our ability to transform abstract concepts into tangible, market-ready brands.