Jolly Rancher Digital Mini Campaign

Visual Story Telling: ADPR 416

Problem: Jolly Rancher is one of many companies not active on social media and needs a rebrand. As a class assignment, my partner and I chose Jolly Rancher to redesign their social media and create a new flavor to promote.

Copywriter: Me

Designer: Tessa Levy

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Solution: We decided to take advantage of Jolly Rancher’s colors and do a flavor that represents rainbow and metallic. By doing this, we incorporate all flavors into the Mystery flavor.

We created two social media posts per account while keeping it engaging and fun to represent the best of Jolly Rancher.

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