ACCESS Granted Campaign
Received “Honorable Mention” for our submission
By: Kiley Fenn, Madeline Guthrie, Josie Harlow, Ian Camaione, Connor Durso
The Challenge
Despite being one of the most trusted newswires in North America, ACCESS faces low brand awareness among academic institutions and younger audiences who are getting ready to embark on their new career journeys. Many professors teaching PR and communications lack access to professional-grade distribution and media tools to incorporate into their curriculum.
The challenge is twofold: 1. Drive adoption of the ACCESS Newswire platform among professors nationwide as a classroom teaching tool. 2. Position ACCESS as a credible, long-term partner for universities’ own newsroom and media distribution needs.
Objectives
A) Classroom Integration & Student Training
• Introduce ACCESS Newswire’s platform into college PR, Marketing, and Communications courses.
• Spread awareness and drive adoption of ACCESS Newswire’s platform into other course majors, showing the value of these tools across all areas of study i.e. the Entrepreneur program – how will they get their brand noticed? the Sports Broadcasting program – where can find their news within seconds?
• Provide professors with onboarding resources, case studies, and training modules to ensure smooth adoption.
B) University Partnerships & Brand Visibility
• Establish ACCESS Newswire as a trusted partner for university communications teams.
• Showcase how ACCESS can support official university news distribution, newsroom hosting, and earned media strategies.
C) Media Coverage & Thought Leadership
• Garner national and regional media attention around the educational initiative.
• Elevate ACCESS Newswire’s role as an industry leader investing in the next generation of PR professionals.